A Marketing Opportunity for Classical Music?

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Modernistfan
Posts: 1741
Joined: Fri Sep 10, 2004 5:23 pm

A Marketing Opportunity for Classical Music?

Post by Modernistfan » Mon Jan 29, 2018 3:12 pm

Having seen the results from the Grammys last night, where happy-clappy-crappy overcommercialized garbage such as the music of Bruno Mars dominated the proceedings, there might be a new opportunity for the music industry to begin marketing classical music (and possibly other genres such as real jazz and world music) to individuals who are tiring of such junk and would appreciate more challenging and authentic fare.
Of course, the music industry would have to get over its "classical is uncool" mantra. It could be done, whether by downloading, streaming, or actual physical product, by smart marketing; unfortunately, I don't expect it to happen.

jbuck919
Military Band Specialist
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Joined: Wed Jan 28, 2004 10:15 pm
Location: Stony Creek, New York

Re: A Marketing Opportunity for Classical Music?

Post by jbuck919 » Wed Jan 31, 2018 12:03 am

Persons who love classical music are born, not made. In spite of my fancy education and the fact that I would be as lost without my ability to read music as I would be without my ability to read English, I am myself a naive listener, and was no prodigy then to begin with. Exposure is everything. Who will end up knowing that Schubert chose the greatest piece of chamber music ever written for his deathbed will take care of itself if we are mindful of our trust.

There's nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself.
-- Johann Sebastian Bach

Modernistfan
Posts: 1741
Joined: Fri Sep 10, 2004 5:23 pm

Re: A Marketing Opportunity for Classical Music?

Post by Modernistfan » Wed Jan 31, 2018 3:36 pm

I agree that exposure is everything, but you do not necessarily have to be born to it or even exposed to it early in your education. I grew up with it and still remember my father playing Beethoven symphonies (the Toscanini recordings), the Sibelius Second Symphony, and other works, on 78's. My wife, on the other hand, never was exposed to it before meeting me, and now, she loves it (even some of the tough stuff such as Webern and Bartok). The problem is that most people are not exposed to it, even in relatively affluent communities.

jbuck919
Military Band Specialist
Posts: 26858
Joined: Wed Jan 28, 2004 10:15 pm
Location: Stony Creek, New York

Re: A Marketing Opportunity for Classical Music?

Post by jbuck919 » Wed Jan 31, 2018 6:44 pm

Modernistfan wrote:
Wed Jan 31, 2018 3:36 pm
I agree that exposure is everything, but you do not necessarily have to be born to it or even exposed to it early in your education. I grew up with it and still remember my father playing Beethoven symphonies (the Toscanini recordings), the Sibelius Second Symphony, and other works, on 78's. My wife, on the other hand, never was exposed to it before meeting me, and now, she loves it (even some of the tough stuff such as Webern and Bartok). The problem is that most people are not exposed to it, even in relatively affluent communities.
Delighted to hear that (seriously), but I do wonder whether your wife is just keeping you happy. We have had other members who have had to sequester their interest from their spouses. Me? I owe all my musicianship to my father, but none of my taste. Though he is now stone deaf at 89, a horror for any musician, he never knew the difference between Beethoven and Roll Over Beethoven.

New York State still has pretty good school instruction in music, including exposure to the classical. The problem is peer pressure. No kid is willing to be such a fuddy-duddy as to admit in front of other students that he happens to like Bach, Beethoven, and Brahms. I didn't have that problem, since I was a nerd to begin with.

There's nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself.
-- Johann Sebastian Bach

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