Will we ever see "sponsored" classical concerts?

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IcedNote
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Will we ever see "sponsored" classical concerts?

Post by IcedNote » Tue Feb 06, 2007 6:32 pm

I just read an article today that Ozzfest, the heavy metal tour founded by Ozzy Osbourne, is going to be free for fans this year...in exchange for MASSIVE amounts of sponsors' advertising at the event.

That got me thinking...

I don't go to many classical concerts, but I don't think I've ever seen "NYPhil plays Beethoven's 5th...brought to you by Subway...Eat Fresh!"

I mean, aren't ticket sales for classical concerts terrible these days? I know that a lot of my friends have GREAT INTEREST in seeing concerts but aren't willing to pay $50+ to see a good orchestra/soloist/opera company/etc..

So say the major venues open the way to sponsors. The sponsors fork over some money to get their names on the tickets. That way the ticket prices go down but the venue still makes the same amount of money. Lower ticket prices drive sales and the venue flourishes!

Am I crazy? :?

-G
Harakiried composer reincarnated as a nonprofit development guy.

BWV 1080
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Post by BWV 1080 » Tue Feb 06, 2007 6:38 pm

There is already heavy corporate sponsorship. We pay to have our company name listed at Houston Grand Opera events, for example. Just look at any symphony or opera program and you will see sponsors all over it.

IcedNote
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Post by IcedNote » Tue Feb 06, 2007 6:44 pm

BWV 1080 wrote:There is already heavy corporate sponsorship. We pay to have our company name listed at Houston Grand Opera events, for example. Just look at any symphony or opera program and you will see sponsors all over it.
Ah, that's not the track I was talking about.

I'm talking about blatant product placement, not just pages in the program.

-G
Harakiried composer reincarnated as a nonprofit development guy.

Novitiate
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Post by Novitiate » Tue Feb 06, 2007 7:18 pm

IcedNote wrote:
BWV 1080 wrote:There is already heavy corporate sponsorship. We pay to have our company name listed at Houston Grand Opera events, for example. Just look at any symphony or opera program and you will see sponsors all over it.
Ah, that's not the track I was talking about.

I'm talking about blatant product placement, not just pages in the program.

-G
Like the conductor swilling a can of Coke between movements? :lol:

At the opera a few years back, during the intermission when the curtains or fire barrier or whatever it's called came down, there was a projection screen on it that had the 'Pearl and Dean' logo on it. We had a good laugh over that one.

Auntie Lynn
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Post by Auntie Lynn » Tue Feb 06, 2007 8:33 pm

SF has had them for years - I rather suspect just about everybody does...

BWV 1080
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Post by BWV 1080 » Tue Feb 06, 2007 9:55 pm

IcedNote wrote:
BWV 1080 wrote:There is already heavy corporate sponsorship. We pay to have our company name listed at Houston Grand Opera events, for example. Just look at any symphony or opera program and you will see sponsors all over it.
Ah, that's not the track I was talking about.

I'm talking about blatant product placement, not just pages in the program.

-G
But think about it, why would it make sense for an advertiser? What companies want when sponsoring arts groups is to specifically target a relatively small group of high net worth individuals.

Ralph
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Post by Ralph » Tue Feb 06, 2007 10:22 pm

Opera productions and some concerts in New York are sponsored by philanthropists or foundations on occasion. Many corporations and law firms contribute annually to various arts companies but their name is not linked to a specific performance.
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Heck148
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Post by Heck148 » Tue Feb 06, 2007 10:49 pm

This is already done on a widespread basis

Corporate sponsors under-write a concert, or a whole series, in exchange for top advertising billing...this goes on all the time..

My orchestra has TDBanknorth underwrite its subscription series....we've had several different sponsors over the years...

IcedNote
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Post by IcedNote » Tue Feb 06, 2007 11:25 pm

I understand what y'all are saying, but I just don't see it as blatant advertising. Look at sports: "The FedEx Orange Bowl." Stuff like that.

And surely SOME big companies out there must cater to the "older, educated, richer, [insert stereotype here]" crowd. Do you mean to tell me that the only companies that have interest in classical music crowds are local banks and The Law Associates of Burns, Stocks, and Bob?

I don't know...how about Starbucks? :D

:?

-G
Harakiried composer reincarnated as a nonprofit development guy.

piston
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Post by piston » Tue Feb 06, 2007 11:31 pm

Texaco, actually, for the Met opera. And don't ask me if that sponsorship had any connection with the Middle East. :lol:
In the eyes of those lovers of perfection, a work is never finished—a word that for them has no sense—but abandoned....(Paul Valéry)

Gary
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Post by Gary » Wed Feb 07, 2007 5:26 am

Halliburton sponsored Houston Grand Opera's production of Boris Godunov in '05.

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